Subject: Opinions On Hyundai's "Big Duh" Campaign
Content: I don't know about you, but I'm not crazy AT ALL about this new "Big Duh" campaign. I think Hyundai's marketing team is getting it ALL WRONG. Hyundai is trying to compete with the 'big dogs' like Mercedes, Lexus and BMW - and yet this ad campaign is extremely silly and immature. It's for kids. I just don't get it. Yes, they DO have me talking about it - which is the point - but I don't agree with the direction they're taking. Any thoughts and/or opinions? Sal C.
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