Subject: Genesis Market Niche
Content: Hey guys, do you think more Genesis buyers will buy up, or buy down from their original target? Do you think more Genesis sales will be generated from: 1.Camry, Accord, and Altima buyers that discover they can have a much better ride for $3-5K more? 2. S Class and 5 Series shoppers that discover they can have an equally nice ride for 30% fewer bars of latinum? I pick #1, I think. Initially, I think the enthusiasts will target Genesis directly, as I'm hearing a lot of pent up lust for the car. Later, when the initial rush is over, I think a lot of Accord and Camry shoppers will discover Genesis. They will research, and find that Sonata, Santa Fe, Azera, and Veracruz owners are very happy with their cars.
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